Operations & Launch Support for Health, Wellness, and Fitness Businesses
Strategic consulting, course launch management, and virtual operations support for course creators, clinics, and boutique fitness studios.
You started your business to do work you love, not to spend your days buried in launch logistics, clinic chaos, or operational fires that never seem to stop.
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Maybe you need a strategic thought partner to help you see what's not working. Maybe you're a course creator who needs your next launch to actually run smoothly. Maybe you own a wellness clinic that's outgrown its systems and needs someone to build real infrastructure. Or maybe you just need operations support that doesn't require you to manage every detail.
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I'm Brittany Petersen, founder of BP Executive Services. I partner with course creators, clinic owners, and service-based entrepreneurs in the health and wellness space to bring clarity to chaos. Whether that means strategic guidance, launch execution, or building the operational backbone your business is missing, I can help.
Why I'm Different
I'm not a consultant who's never been in the weeds, and I'm not a VA who needs you to manage every task. I've owned a membership-driven fitness franchise, developed and managed operations for multi-million dollar clinics, and run logistics across five countries. I've built systems, led teams, and stayed calm when everything's on fire. I've sat in your seat. The 20-hour days. The plate-spinning. The burnout. I know what it's like to need someone who can take the load off and actually move things forward. That's why I can anticipate what you need, make executive decisions that protect your brand, and build systems your team (or mine) can maintain.
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I've spent years inside both online and brick-and-mortar health, fitness, and wellness businesses. I understand your industry, your clients, and the unique operational challenges of courses, memberships, clinics, and service-based models.
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My clients call me "Sheriff Brittany" because I'm the one who makes sure nothing falls through the cracks. Whether I'm advising from the sidelines, running point on a launch, or building out your clinic's systems remotely, I bring the same level of precision and care.
How I Work
I offer four ways to support your business, depending on what you need:
Strategic Consulting
Launch Operations
Fractional Operations Management
Clinic, Studio & Practice Operations:
When you need a thinking partner, not a doer. I help you assess what's working, identify what's broken, and create a clear action plan. You handle implementation; I provide the roadmap and guidance.
When you need someone in the trenches for your course launch or live event. I manage the behind-the-scenes execution including tech, email automations, customer support, and the thousand details that make or break launch week.
When you need systems built for your online business. I design and implement the operational infrastructure you're missing such as SOPs, workflows and automations. Then my team can maintain it, or I hand it off to yours.
When your virtual or brick-and-mortar wellness business needs operational infrastructure. I build out the systems that let clinics and boutique fitness studios run smoothly, including scheduling, staff processes, member experience, and retail operations. All delivered virtually so you get expert support without the overhead.
Some clients need just one. many discover they need more than they thought. I meet you where you are.
Off the Clock
When I'm not deep in strategy sessions, launch mode, or clinic buildouts, you'll find me soaking up the sun and sea, checking a new country off my visit list, spoiling my rescue dogs, getting my hands dirty in the garden, catching live music and theatre, exploring local eats, and micro-organizing my house because the systems brain doesn't turn off.
Given Brittany’s diverse work history and entrepreneurial spirit, we feel lucky that she’s shared her time and talent with Thirteen Moons; her resume is most impressive. She’s been instrumental in bringing the clinic up to date in many of our processes and loves to implement policy and procedure.
I call her Sheriff Brittany because she is the one who makes sure the rules are followed. Thirteen Moons would not be the amazing place that it is without her energy, drive, and let’s get it done attitude.
-DH, Founder & Chief Executive Officer
